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BKNG vs MAR: Booking Holdings vs Marriott

Booking Holdings (BKNG) and Marriott (MAR) on Torvanta's measures: BKNG grades higher on 2 of the 4 factor families and MAR on 2.

BKNGMAR
Value gradeB+D
Growth gradeC-B-
Profitability gradeA+B-
Momentum gradeC-B+
Market value$119.0B$92.8B
P/E (trailing)1.2x36.8x
Forward P/E (Torvanta estimate)1.3x35.4x
Revenue, last 12 months$28.2B$26.9B
Revenue growth (y/y)+13%+5%
Operating margin32.9%15.8%
Return on invested capitaln/an/a
Free-cash-flow yield8.0%3.4%
Total return, 1 year-26.3%+34.1%
Total return, 3 years+34.2%+87.9%

Full BKNG analysis · Full MAR analysis

Frequently asked questions

Which is better, BKNG or MAR?

Booking Holdings (BKNG) and Marriott (MAR) on Torvanta's measures: BKNG grades higher on 2 of the 4 factor families and MAR on 2. Which fits an investor depends on their goals; this is research, not a recommendation. Subscribers see where the model ranks each and its expected return.

Which is cheaper, BKNG or MAR?

On trailing earnings BKNG trades at 1.2x and MAR at 36.8x; their value grades are B+ and D against their sectors.

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Subscribers get the model's rank and expected return for every covered company, the reasoning behind each, and the Torvanta model portfolio's trades each trading day, sized and explained, at three risk levels.

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Torvanta is research only - not investment advice and not a recommendation to buy or sell any security. Grades describe a company's reported data against its sector; they are not the model's view, change as data changes and can be wrong. Financial figures come from the company's SEC filings; returns include reinvested dividends. Past performance does not predict future results.

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